Tips to help you create the best SEO report
The creation of SEO reports is a task that people at large do not wish to do. If you do not get it right, it will have a significant impact on the ways in which your clients perceive your services and your campaigns. The worst part is that if the first report goes wrong, it can also affect the preceding reports that will come after it.
Out of the many dilemmas faced by SEO professionals these days, one that truly stands out is that of not knowing exactly where to start. The fact of the matter is that there are countless SEO aspects involved in every single campaign and it can get really hard to keep up with which one should be included or not. If you are having a hard time piecing together your SEO reports, these pointers might be able to help you.
Your KPIs and metrics should be as clear as possible
Out of the many different reasons why SEO reports get convoluted, one that truly stands out is that the team is not clear about the goals and KPIs that have been set for a specific campaign. In a majority of cases, they end up creating SEO reports and weblinks that are generic and have less value. Make sure that everyone working with the team is aware of the KPIs, goals and metrics set. The fact of the matter is that every single SEO campaign is different and there is no one-solution-fits-all strategy set for all. Yes, there will be instances in which certain SEO campaigns will have the same metrics, but the fact of the matter is that their end-goals and result will be different. It is necessary for you to make sure that the whole team is informed about the agreed end-result so it will be easier for them to know what metrics they are going to measure.
All the data that you need should be collected beforehand
If truth be told, this is probably the hardest part of creating an SEO report. On the outset, it may seem as if it entails simply extracting the data from your Analytics tool, but what you do not know is that you need to be cautious about the kind of data you are getting. Getting the wrong ones can potentially mess up the whole report. List down all the data you need and the time frame in which the certain tasks have been achieved. Make sure that you analyze everything properly.