Since the pandemic’s start, the entire world has been forced to find better solutions to continue working remotely. Since there are restrictions on face-to-face meetups with colleagues and clients, SMS and other known mobile messaging apps like WhatsApp, Messenger, and WeChat have become the mainstream platforms for business communication. But even though these mobile messaging apps improve communication for organizations, they pose some critical risks. Text archiving solutions help organizations get the most out of these mobile messaging apps while mitigating the risks. Here are some of the uses of a text message archiver solution.
The most prominent reason organizations need to implement SMS archiving is to comply with regulatory requirements. Some industries have stricter regulations than others, but some communication regulation binds almost every industry. For example, Financial Industry Regulatory Authority FINRA, Securities and Exchange Commission SEC, and Gramm-Leach-Bliley Act or GLBA require organizations to monitor their electronic communications. And since SMS carries the same weight as official correspondence, companies must archive them. But beyond these reasons, SMS archiving can also help companies in various ways.
The other reason businesses should implement SMS archiving is to make their employees more productive. An SMS archiving solution for businesses will enable you to send sensitive data to employees without accessing the live server. By doing so, they can save precious time on their employees, and they’ll also be able to streamline the backup process. Archiving is a must for any forward-thinking business.
Another reason why text message archiving is essential for businesses is that it helps track SMS marketing more effortlessly than ever. Organizations can track the success of their campaign by understanding their click-through rate. This data can help them develop better campaigns and outreach efforts. SMS marketing is an excellent way to track the audience’s interest when appropriately used. But it can also harm their business’s reputation if they send unsolicited messages. If they send unsolicited SMS, they should ensure that the recipients’ consent is required by law.
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