Elements of a Successful E-commerce Website

Published On February 13, 2018 | By Maria Merritt | E - Commerce

E-commerce is continually becoming the preferred way to shop for a wide range of products and services. That is why so many entrepreneurs choose to start their first businesses online. The key to finding success with your website is to know what elements are required to attract visitors and convert those visitors into loyal customers. Here are the basic elements you will want to have when you are building your e-commerce website.

A Good Design

One of the first elements of a great e-commerce website is the design that you choose for it. Design covers many elements, including how easy it is to navigate from page to page, how well the product pages highlight each product and how customers can easily find a way to shop and pay for their purchases. Designs need to be simple but also need to reflect the unique qualities of your brand.

Creating a workable design can be done on your own with an online store builder or you can outsource your design work to a professional web design firm. Either way, you choose, now what your customers want will help you choose the right design for your website.

Security Features

A second critical element of a good e-commerce website is how secure it is. While some customers will buy from you simply because you offer great products, more and more customers are becoming educated on the many pitfalls of websites that don’t have enough security to protect them. If your website doesn’t offer enough visible security features, your visitors may pass on what you have to offer and find it available someplace else.

Some of the most common security features that customers look for include SSL certificates, encrypted login pages and shopping carts that provide an additional layer of security when customers enter their financial information. Customers will also appreciate unseen security features such as regularly scheduled security audits and maintaining antivirus software on any computer where you upload and change your website.

Creative Content

Once you have your website well designed and secure, you will need to fill your pages with content. Even with e-commerce websites that have a focus on the products, there still needs to be a variety of content that will bring in visitors from your target audience. Some common types of content include photographs, videos, blog posts and articles that feature your products or explore hot topics in your industry.

You creative content does not have to simply stay on your website. To make the most of any content that you create, it is important to share it across multiple social media platforms. This will help you reach your target audience and get them into your e-commerce store. If you have established yourself as an expert in your field, you can also seek out guest posts and articles to extend your reach.

An e-commerce website that has these elements will help any brand attract customers looking for quality products and excellent service. These elements can also be changed easily to meet the expectations of customer feedback and changing trends in your industry.

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