Direct-to-home services have no doubt improved our visual and audio experiences. Still about sometime back when the cable TV was running the home entertainment industry, DTH seemed a distant dream for the common man. Officially though DTH services were started in the country in 2004, it is only in the last 5-6 years that India has witnessed unprecedented growth in this sector. Today India is supposedly one of the largest DTH markets in the world – there were about 67.56 million DTH subscribers in the country having an active connection by the end of 2017. What has also helped in the growth of this channel has been the comfort associated with making DTH payments. While traditionally the cable guy needed to be paid at the end of the month, after having used his services through the entire period, DTH works on a recharge basis. Sun Direct recharge can now be done online using Sun Directs’ official website or the site/App of resellers like Paytm App, MobiKwik App, and PhonePe App.
How DTH proves to be a better option than a cable connection
One of the key reasons why the Indian audience has been gradually shifting to DTH is because of the elevated audio-visual experience. Since cable TV uses analog signals to broadcast a channel, the quality of the transmission is of much inferior quality than the DTH mode because this uses satellite signals that are much clearer. Even in the case of sound transmission, there is no comparison between the two mediums – cable TV is left far behind compared to DTH’s stereophonic sound quality.
Since DTH is recharged based it can be left uncharged in situations where it is not being used. For example, when one travels out of town and is not going to be available to use the DTH services for a certain period of time, he can choose not to recharge. All DTH service providers provide for this service. Once back, the user can get his sun direct recharge done and within minutes his set-top box is ready and active to transmit signals. With the conventional cable connection, such flexibility can never be available.
Since DTH uses satellite as the medium of broadcast, it is able to reach houses even in the remotest parts of the country and difficult terrains like higher altitudes, desert areas etc. With a cable connection, however, reaching every nook and corner of the country is difficult as cable TV requires cables and wires for connection.
There are plenty of other benefits too. With Sun Direct, customers can contact customer service at any point in time – any issues with Sun Direct recharge, just pick up the phone, call the customer care number and have the issue resolved, almost instantly. Cable TV, however, is not available for 24 hours with the cable guy and his team accessible only for limited hours during the day. So any type of issue takes time to get resolved. And lastly, DTH is also popular because of additional services like movie on demand, the scope of adding your preferred channels to the channel pack etc.