Reasons Your Company Needs To Have A Profile On Instagram
The use of social media is among the main marketing trends for companies. In addition to enabling a greater relationship with the public, it is a great way to promote your brand. And in the midst of so many options, such as Facebook, Twitter, LinkedIn and Snapchat, Instagram for enterprise has been gaining more and more prominence.
Network For Sharing Images
The images generate an almost immediate emotional connection if compared to a text, for example, because they are easily understood. Many Instagram users use the network just to relax and get inspired by photos and videos.
Organizations that actually create compelling images instead of making Instagram a mere catalog of products and services are those concerned with conveying company values. It is this attitude that empathizes with the audience, attracts more followers and adds value to the brand.
Integration With Facebook
Since Facebook acquired Instagram in 2012, the integration between the networks has been simplified.When you publish a new image on Instagram, you can automatically share it on your Facebook company page. Just link the accounts. This helps publicize your publications and encourage your Facebook fans to follow your profile on Instagram as well.
Instagram For Business
Instagram offers some interesting tools for companies that set up a business profile (select “Switch to Business Profile” in Setup and follow the instructions). They will have access to information such as gender, age group, and location of the public, as well as analyzes such as public participation and reach of posts.
These are important evaluations for the types of publications that are working well and which do not yield so many results for your strategy.
In addition, Instagram for Business enables the “Promote” button in your publications. However, you can buy Instagram likes and followers to make your business run more smoothly and get more engagement.
Magic Of Hashtags
Hashtags are a categorization of the content of your images. They represent a context for your posts and help users who are interested in that content come to you.
Therefore, it is so important to include hashtags in the captions of the images. They help your audience identify with your photos and videos while increasing the chances of new people getting to know your business.
With all these benefits, it’s no wonder that companies are paying more and more attention to Instagram. Being part of the network that already has more than 600 million users worldwide is a strategy that can engage your audience and bring great results.
Did you realize the importance of Instagram to the company as a way to highlight your organization in the market? Are you ready to create your business profile? So, enjoy and share this article on social networks!